Verification policy
Every review carries a verification level. The higher the level, the higher the trust. For a review to be included in a star rating, an average and structured data, it must be admin-approvedand not a demo.
unverifiedA review submitted via the form whose source has not yet been verified. It is not published; it only waits in the moderation queue.
source-linkedThe review is linked to a public source such as an App Store / Etsy / Amazon review, and the link has been verified.
customer-confirmedThe reviewer's use/purchase of the product has been reasonably confirmed (order number, email confirmation, etc.).
platform-verifiedThe review was imported directly from an official platform API or a verified export.
admin-approvedThe review has been examined and approved by an admin for content and accuracy. ONLY real (non-demo) reviews at this level receive a star rating, an average, Review/AggregateRating schema and an indexable page.
Sample / illustrative feedback
For some products, illustrative sample feedback may be shown to demonstrate the page layout and the expected shape of feedback. These items are marked isDemo, carry a "sample feedback" label, and are never included in star ratings, averages, schema or the index under any circumstances. As real reviews are collected, the samples are retired.